SEO, UX, FX, Art, Interviews, Complaining
Clients occasionally ask for projections or forecasts about future ranks and organic traffic. While I can lean on decades of measured successes, SEO's predictive precision is elusive at best. I used to respond to clients with a shorter (more dismissive) version of the spiel that follows here. Like a fine cheesy wine, I'm getting better … Continue reading SEO Projections: More Guesswork Than Science?
The fresh haps on why 301 redirects matter and what pitfalls to avoid when rejiggering your website. Involve your SEO maven in the conversation to help your organization plot a smart course.
My cardiologist told me to give up caffeine a little over a year ago. I took her advice to heart. (ha!) Just like that, my premature ventricular beat all but went away. Confession: I sneak the occasional indulgent sip from the wife's coffee. She's the oddball who regularly splits her coffee attention between purist-friendly single-origin … Continue reading The Best Flavored Coffee?
A dozen years ago I published a controversial heady exposé about new cat food flavors. The food journalism world is slowly recovering. My most recent chef interview/recipe piece (grilled cheese pizza) dropped way back when COVID-19 was still called coronavirus. We're long past due for another food category article. So when colleague/pal Caroline Barry recently … Continue reading Cooking Show Pitch Graveyard
Whether you call it lead intelligence, customer identification, big-data visitor tracking, or some other slightly misleading, newfangled web marketing forensics buzzword, it's sometimes useful to know exactly who's visiting your website.
This guide is intended for those thinking about writing and editing with _fiicient, but you might find it interesting for other reasons too. …Or not. Every search engine optimization minion knows content is king. I’ve been doing this SEO thing for others since 2004; time for an article about starting a relationship with a new writer.
In May 2001 I interviewed Ned Beatty - "Visiting Film-Pimp" at the 28th Athens (OH) International Film Festival. Ned passed away a few days ago. This interview, originally published in the Athens News, was read by many hundreds of or perhaps a few thousand people. Buried on one of my crusty, dusty websites for decades, … Continue reading Ned Beatty Interview
File this one under: Things SEO clients ask often enough to warrant a blog-post answer. Wow! Dan's hooking you up with the SEO secret sauce? Lucky you! Can we do anything else to make his job easier improve your organic Google visibility? Yes. Me: "What picture should I use?" Wife: "Lucy in glasses; he looks … Continue reading I’m paying you to ‘do SEO’ …What else can we do?
They're handsy. And talky. But not facey. And they're occasionally sleepy. Sometimes I fall asleep to these channels. …More on that later. To be considered for this list, a YouTube creator must primarily film toward their own hands, and seldom if ever show their face. Oh yeah, and they need to talk, too. So how … Continue reading Top 10 Talking Hands YouTube Channels
This concerns neither food nor hamburgers. Sorry. Hit the food category of this blog for that sort of stuff. Even if you're not familiar with the term "hamburger menu" you've seen one. Three horizontal lines, like in the image below, but much smaller, on a mobile webpage, usually up in a corner. Hamburger menu on … Continue reading Hamburger Menu Breakpoint Best Practices
Dan Dreifort 